Game Design and Semiotics -- Do they go together?

Seriously. Do they? I want to hear what you have to say about it so please leave me a comment about it.

Right now I'm attempting to bridge the gap between narrative design, level and environment design (not always the same thing), and game / game-play design using semiotics. Semiotics is a pretty good fit for this type of design challenge, as I can certainly apply some different types of analytic to it. So far I'm still trying to figure out which ones would really work best.

On a slight tangent in the research I've started looking at what my brother worked on with the subject on his thesis for his masters in architecture. The reading he pointed me to has been immensely helpful (Thank you, ed).

I have a handful of notes already, but I'm only a couple of days into this project. It's mountainous amount of work, but I can see that there will be some real formalisms at the end of it that will really help with game, level, and narrative design in the future.